Google setup check, product feed and competitors
Traffic lights for the Google settings that matter most, the products in Shopping and Performance Max sorted by what they earn, and who you meet in the auction.
How to do it
- 1
Open Ads Insight, choose Google, then the Setup tab, and find Account setup check.
- 2
Red and amber lights each say what to change in Google Ads, such as auto-tagging, the purchase conversion, location presence or the display network in Search.
- 3
A light that says Check is something Google doesn't show us. Look at it once in Google Ads.
- 4
Under Products in Shopping and Performance Max, heroes sell well, villains spend without selling and zombies get no impressions.
- 5
Under Who you meet in the auction, upload an Auction Insights download from Google Ads to see who shows next to you and above you. Google keeps these out of its API.
Your own target ROAS is worked out from your costs: what an order brings ÷ what it may cost.