How the Autopilot tests and scales ads
The Autopilot runs small experiments with your ads and gives more money to what works, step by step, inside hard limits you set.
How to do it
- 1
Open Autopilot from the dock.
- 2
Set your limits: the most it may spend and the loss at which it stops.
- 3
Follow each experiment: what it tests, how it goes and when it stops.
- 4
Use the kill switch to stop everything at once.
The Autopilot needs Meta Actions, because it changes ads through the same checked steps. Campaigns that follow a rule set are left to their rules, and rule suggestions wait for you until Do it alone comes.