Orders by platform and placement
See how many orders Facebook, Instagram, Messenger and Audience Network brought, and which places inside each one sold: feed, Stories, Reels and the rest.
How to do it
- 1
Open Ads Insight, choose Meta and open Where the ads show. Tap Open Meta's full figures.
- 2
Pick the days at the top: Yesterday, 7, 14, 30, 90 days or 12 months.
- 3
The coloured bar shows each platform's share of the orders; the key under it gives the counts.
- 4
Each platform's box lists its placements, most orders first, with the cost per order.
The counts are Meta's own (7-day click, 1-day view), so they can be higher than the orders your shop tied to an ad.