Why a creative wins
Why it wins shows every ad picture ranked by its results, with small bars for return on ad spend, cost per order and hook rate, and what each picture shows: a person, the product up close, a real-life scene, words or a price on it, a phone-made look.
How to do it
- 1
Open Creative and choose Why it wins.
- 2
Press Look at new pictures: the AI-powered look (or the plain checks without AI) tags each picture.
- 3
Read the lines worth testing: they only appear with enough ads and orders on both sides.
- 4
Tired ads are marked; swap in a fresh picture or make new ones.
A pattern from a few ads is a hint worth testing, not proof.