Rule sets for your Google ads
The same plain-sentence rule sets as on Meta, made for Google: they watch the Google campaigns that follow them every hour and suggest the next step in Approvals.
How to do it
- 1
Open Ads Insight, choose Google, then the Rules tab, and open Starter packs.
- 2
Press Add all and match them, or add one rule set at a time. Each one fits a kind: Search, Shopping, Performance Max, Demand Gen, Video or Brand.
- 3
Open a rule set to read its rules in plain words. Tap a rule to change it, and tick the campaigns that follow it under Apply to.
- 4
Choose Tell me for a notice only, or Suggest to get each step in Approvals.
- 5
The Safety net is locked: nothing while Google learns, one budget or target change per campaign a week, steps of 10 to 20%, and your budget limits always apply.
Did this rule pay off? shows what each Google rule did, and the figures in the 7 days after its changes against the 7 days before.