Scaling plan: when to raise, hold or cut a budget
For each Sales budget, GrowViking learns from its whole history when raising paid off and when it didn't, together with the weather, paydays, holidays, weekdays and their pairs. A plan is picked on the older days and tested on the newer days it never saw; only a plan that beat what was done there is used.
How to do it
- 1
Open Ads Insight, choose Meta, then Rules and Scaling plan.
- 2
The top card shows what the proven plans would have made on days they never saw, against what was done, and how much was spent in weeks that lost money.
- 3
Each budget with a proven plan shows today's call: Raise, Hold, Cut or Wait (Meta settles for a few days after each change).
- 4
The line chart adds up profit after ads week by week for the plan and for what was done. The curve shows where more budget stops paying.
- 5
Chips show kinds of day that clearly paid more or less for this budget, such as rainy days or paydays.
- 6
Press Send to Approvals to suggest today's change. Nothing changes in Meta until you approve it.
These are measured results on your own past days, never promises. A budget needs about 12 weeks of spend before it can get a plan, and plans are tried again every week as history grows.