Pick the goal and who looks after a launch
Step 4 of Launch my ads sets what Meta optimises for and what watches the campaign after it goes live. GrowViking marks its pick: Sales once Meta counts enough purchases, Add to cart before that.
How to do it
- 1
Choose the goal. Sales, Add to cart, Traffic or Reach; each is judged on its own result.
- 2
Choose who looks after it: one of your rule sets, a recommended one, Smart timing or no rule set.
- 3
With Smart timing, untick any GV Brain pattern you want to leave out. It starts in Shadow for 14 days.
- 4
The launch is linked to your choice as soon as it is live in Meta.
The patterns are measured in your own sales: worth testing, never promised. The stop-loss and your budget limits watch every launch, whatever you choose.