Retargeting and interests in a launch
Step 6 of Launch my ads adds ad sets next to the broad one: a retargeting ad set for people who visited your shop, and interests to test.
How to do it
- 1
Tick Add a retargeting ad set. GrowViking makes the website audiences from your pixel: visitors of the last 30 days, without buyers of the last 30 days.
- 2
Tick Test interests next to broad. Interests that made profit in your past ads come first and start ticked.
- 3
Search for more interests and tap one to add it. Tap × to remove it.
- 4
Choose One ad set per interest to see which sells, or All in one ad set for a small budget.
Retargeting gets at most 20% of a country's budget, because people who know the shop often buy anyway. It follows the Retargeting guard rules.