What a customer is worth
Customers shows the profit each customer brings over time, and the most you may pay in ads to win a new one without losing money.
How to do it
- 1
Open Business Insight and choose Customers.
- 2
Read Most a new customer may cost.
- 3
Compare the channels that won your customers.
- 4
Pay less than that limit per new customer in ads.
Customers are told apart by a coded key, never by name or email.