Retargeting: people who already know you
Retargeting shows ads to people who visited, added to cart or bought before. GrowViking finds these ad sets, shows what share of your money they take and how much of Meta's credit is real.
How to do it
- 1
Open Ads Insight, choose Meta, open More charts on Overview and find Retargeting.
- 2
Read the share of spend: 5 to 20% is a common range worth testing.
- 3
Compare Meta says, Clicks only and Orders GrowViking saw. Sales Meta counts from views are often sales that would have come anyway.
- 4
If an ad set's name looks like retargeting but its audience doesn't show it, answer Yes or No. Your answer always wins.
Leaving out buyers of the last 10 days is worth testing, so you don't pay to reach people who just bought.