Place a launch's budget by your history
Step 7 of Launch my ads asks if the budget should follow your history: Facebook and Instagram each get the share of the budget their results earned in the last 12 months.
How to do it
- 1
Pick the goal in step 4 first: Sales splits by orders, Add to cart by add-to-carts, Traffic by clicks and Reach by views.
- 2
In step 7, under Place the ads by your history?, the coloured bar shows each platform's share and the key under it the money a day.
- 3
Choose Yes, by my history to make one ad set per platform with its own budget, or No to let Meta place the ads (Advantage+ placements).
- 4
Check step 8: each ad set shows its platform and its money a day.
Meta has no budget per placement, so the split is per platform. Instagram ads that also run on Threads count as Instagram, and Messenger and Audience Network go with Facebook.